Appointments that turn into sales
Appointment setting is focused on generating high-quality leads and reducing your time to market.
Relationships bridge the gap between marketing and sales
Risk & compliance technology buyers spend time considering new products because the stakes for their organisations are so high. It can take an average of 128 attempts and activities to set one sales-qualified appointment with a verified Risk-Tech buyer.
To get to that point, buyers need to feel like they’ve truly been listened to, understood, and that the product they’re considering fulfils all their organisation’s needs.
Gungho’s approach to telephone marketing
92% of sales interactions happen over the phone. Gungho has delivered over $1bn in pipeline for hundreds of risk & compliance technology vendors – that’s a lot of business which started with a phone call.
How does working with Gungho help you achieve all of this?
Whatever your goal, the secret weapons we bring to the table are:
Risk & compliance insights and expertise
Risk-focused technology is in our DNA – we’ve only ever focused on the global risk & compliance industry and have helped hundreds of specialist B2B SaaS technology clients grow and contributed to over $1bn in pipeline.
100+ trained risk & compliance marketers
Prior to starting any live campaigns, Gungho’s Business Discovery Agents (BDAs) go through 7 weeks’ training in all aspects of risk, compliance and regulated entities.
A flexible extension of your team
When we partner with you, we act as an extension of your sales team. Your Gungho BDAs learn your product, your ideal clients and together we create a bespoke business discovery strategy.
Transparency, insights and strategy as standard
Your success is our success. We’ll keep you updated with weekly analytics reports and insights to help you understand how your campaign is landing. More than that, we help you turn those insights into strategy – partnering with you and tweaking our approach in real-time to get even better results.
Unparalleled risk & compliance buyer data
Gungho’s unique, proprietary database currently holds 800,000+ decision makers within 162,000 regulated entities globally. Data is constantly verified, cleansed and enriched by our BDA colleagues and our in-house data team.
Global coverage with local knowledge and language support
Covering 210 jurisdictions in multiple languages, your Gungho callers understand the nuances of the local markets they are calling into and how businesses operate to set high-quality appointments.
Scale your sales at speed
Energise your appointment setting for greater results, faster.
Harry Whitewood
Head of Business Development
What our clients say about Gungho
Acuminor
Through Gungho’s email marketing services, Acuminor has seen high engagement and strong leads come through.
Dow Jones Risk and Compliance
Through Gungho, Dow Jones saw a significant percentage of appointments enter their sales team’s opportunity pipeline, with a good number closing out within 6-12 months of the first appointment.
Acuris Risk Intelligence
Gungho has created a strong and sustainable income for Acuris through a high volume of qualified leads coming in.
Silico
Even though Silico is from a different industry, Gungho helped them refine their pitch and audience to help shift their focus and ideas.
Hercules
As an early-stage business expanding into markets it couldn't yet reach directly, Hercules needed an outsourced partner it could trust to represent the brand.
Silent Eight
Gungho has helped Silent Eight reach a new target industry and specialise their target list with Gungho’s help.
How we’ll help drive your business growth
While every business within the GRC space is unique, we’ve learned there’s a proven process to optimising specialist B2B tech sales. Here’s how we’ll partner with you to drive your growth.
Ahead of any new campaign, we strategize with you to identify the target accounts, audience, countries of interest and particular languages required. We surface likely challenges and pain points for your ideal buyers, build an understanding of the local market and entity regulations. The competition is meticulously scrutinised, and workflow is built to register and report on likely outcomes.
Shortening your sales cycle requires having a laser focus on who your ideal customer is. To find the right audience for your product, we partner with you to identify and refine your Ideal Customer Profile. Criteria can include job title, industry, geography, size, time zone or region and more. Some of our clients already know exactly which companies they want to target and draw up a ‘most wanted’ list at the outset.
Taking all this information together we build you a bespoke audience based on your ICP from Gungho’s proprietary risk & compliance database.
To set sales-qualified appointments, our Business Discovery Agents have to become your brand’s biggest ambassadors. Your Gungho BDA team will undertake an immersive training day with you, whether virtually or on-site. Your dedicated Gungho BDAs learn directly from you, becoming familiar with your product until they’re ready to represent you to your ideal clients.
Once planning, profiling and training is complete, Gungho will be ready to start calling. We enter a phase of fine-tuning the buyer profile and the product-market fit for the audience we’ve built for you and analysing weekly campaign results.
Once your Gungho team are fully immersed in your brand and your audience has been fine-tuned, your BDAs will make hundreds of targeted calls. We know it takes on average 128 activities to set one sales qualified appointment. In aggregate our BDA colleagues take over 100,000 actions per month – we’re committed to setting quality, qualified appointments at scale and speed.
Timely follow-up is critical to retaining B2B buyers’ interest and moving leads along your sales funnel. We share the opportunities and appointments set directly with your sales team in real-time, making sure everyone’s up to date and your sales team are able to nurture the lead while it’s fresh. We will also stay on top of any unexpected no-shows so you don’t have to.
We share dashboards detailing the calling efforts each week, highlight any future opportunities, pass on insights or trends and exchange ideas and focus for the following week. In addition, we report on the appointments and opportunities we’ve passed to your sales team.
Energised appointment setting
