Targeted email outreach for GRC tech vendors
Specialist email campaigns for high-stakes, highly regulated industries
Why use email?
Email marketing offers a cost-effective, scalable and proven channel to help keep your brand top of mind and set the scene for that all-important sales call or wider outreach.
What makes Gungho’s approach to email marketing different?
Unparalleled data
The world’s largest and most accurate dataset of risk & compliance buyers. We have thousands of verified email addresses for buyers in regulated industries across 210 jurisdictions. Our data is researched, verified and constantly cleansed by our team.
A proven channel
Lead nurturing emails generate 4-10 times the response rate of standalone email blasts. We’ll help you share content that educates and nurtures your ideal customer.
Managed service
Our team takes care of delivery, reporting and automating email sequences. We can also help you craft content, and offer best practice advice to give your email the best possible chance of success.
Lower investment for better returns
Companies that excel at lead nurturing can generate 50% more sales leads at 33% lower cost per lead – that’s great ROI!
Insights and strategy as standard
We’ll keep you updated with weekly analytics reports to help you understand how your campaign is landing, including benchmarking. More than that, we help you turn those insights into strategy – tweaking our approach in real time to get even better results.
Attract more Marketing Qualified Leads
We can help you build landing pages to capture details from even more ideal clients.
Nurture your prospects effectively
Energise your email marketing for greater results.
Harry Whitewood
Head of Business Development
Getting your email in front of the right people
Having sent thousands of email campaigns on behalf of specialist technology clients, we can share performance insights and industry benchmarks at the outset of yours. Each month we collate and share anonymised email results based on all your campaign activity. We’ll use these stats to help refine your campaign and drive greater results.
When it comes to success, all our clients have different goals, but here is how we typically work our email marketing campaigns:
We create your campaign within our email marketing platform, Marketing Cloud. In this system, we’ll be able to create and send targeted branded content to thousands of contacts in our data set which match your ideal customer profile.
Customised to your sales and marketing strategy, we build an audience based on a variety of criteria relating to accounts, persona, job title, industry, geography, size, time zone or region. We work together to ensure key target personas are accurately identified and, conversely, people you don’t want to contact are removed, e.g. existing customers.
Once you’re happy with your audience, it’s over to us to test and upload your message. We work with you to create a suitable email sequence, tailored to maximise campaign success.
Even when operating in similar spaces, every business is different, so tweaking and refining campaigns is a huge part of what we do to uncover what resonates with your audience. We encourage A/B testing whenever possible, so once we know what works for you, it can fuel future campaigns.
We create a customisable email campaign dashboard that allows you to track metrics such as emails sent, opened and clicked. Additionally, you can compare these metrics with those from our wider Gungho community to see how your campaign stacks up. If you prefer, we can turn off email tracking metrics and focus instead on landing page conversions or direct responses to maximise deliverability.
How we have helped businesses succeed
Exiger
After working with Exiger, Gungho have gained a good understanding of their customer base, audience, and their products. Gungho has received feedback from Exiger that the quality and volume of the meetings booked are both impressive.
"I would HIGHLY recommend Gungho to anyone looking for 3rd party meeting generation."
Navex
Gungho was able to secure attendees to events run by Navex as well as appointments for their ever-growing sales team.
"Working with Gungho was a bit of a no-brainer, they have the right profile of prospects to call and have the specialist expertise to engage in complex conversations with senior decision makers responsible for risk & compliance."
CDS
Gungho has helped CDS expand into new regions and provided high quality appointments weekly.
"We received the results we were looking for – quality appointments, goals met weekly, and prospects that attended the calls. The bonus is that it has been a great working relationship, too. Everyone is a joy to work with and we couldn’t ask for a better outreach team!"
CDS
Complete Discovery Source (CDS) is a North American business with an international footprint at the forefront of legal data management. Their services support law firms, corporations, and government agencies in handling complex litigation, investigations, and regulatory matters. They are well-recognised for their end-to-end eDiscovery solutions and serve top clients from the Am Law 100 and Fortune 500.
“We received the results we were looking for – quality appointments, goals met weekly, and prospects that attended the calls. The bonus is that is has been a great working relationship, too. Everyone is a joy to work with and we really see this as a partnership. They learned who we were and represent our brand and deliver our messaging as if they were an extension of our team. We couldn’t ask for a better outreach team!”
CRB Monitor
CRB Monitor develops data and business intelligence solutions to help financial institutions identify potential fraud and money laundering connected to the emerging legalized cannabis industry.
The Gungho team are a reliable source for securing well qualified appointments. The pilot project created a lot of interest, with opportunities contributing to pipeline, the ROI is there and warrants a long-term partnership.
Strike Graph
Strike Graph exists so any organisation can achieve its cybersecurity goals painlessly. Strike Graph’s compliance platform right-sizes the compliance process for each unique company with preloaded controls and strategically automated evidence collection. Their process makes it simple and fast to document security measures and pass those all-important audits.
Working with the Gungho team has been amazing. They all made a huge effort to learn our company's specific ICP and made sure their internal team was up to speed. Every time I contact any of the Gungho team, they take feedback very well and adjust promptly. I appreciate all their hard work and investment into our company.
Acuris Risk Intelligence
Acuris Risk Intelligence, established in 2004 as C6, has become a leading provider of proprietary data on politically exposed persons (PEPs), sanctions, and anti-money laundering (AML) information for due diligence and compliance. With its expertise in financial crime, corruption, and cybersecurity, Acuris helps organisations mitigate risks and adhere to global regulatory standards by leveraging both human analysis and advanced technology.
The Gungho Discovery Agents who work on our account don’t then work on our competitor’s accounts, so they live our brand. Gungho has a huge amount of collective knowledge and have offered advice about what will and won’t work from their experience. We trust them to represent us given all that they know.
Energise your emails
