How we help your business grow
From established brands to startups, we work with all shapes and sizes of B2B SaaS providers in highly regulated industries
Your marketing experts should be risk & compliance experts too.
With over 18 years experience working with hundreds of specialist technology providers, countless successful campaigns and more than $1bn in pipeline generation for our clients, we’ve learnt a thing or two about highly regulated industries.
An extension of your in-house team
Our industry knowledge and partnership approach allows our people to act as an extension of your existing team. We’ll complement any in-house business development activities and free up your sales team to focus on what they do best – closing deals.
- Risk & compliance is part of our history and our DNA. Since launching in 2007, we’ve only ever focused on supporting specialist tech vendors selling into complex markets, such as RegTech, InsurTech, CyberTech and FinTech.
- We bring our experience, insights and strategic thinking to the table, ensuring your campaign gets the strongest start.
Just a flavour of some of the topics we frequently talk to tech buyers about:
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Regulatory Interpretation and Impact Assessment
Companies struggle to interpret complex regulations and assess their impact, particularly when operating in different jurisdictions. To interpret regulations accurately and assess their impact on the business requires specialised knowledge – the risk of misinterpretation is grave, as it can lead to inconsistent compliance – an enormous business risk.
Regulatory Reporting
Regulated entities must manage vast amounts of data, which can slow down reporting and make it harder to maintain accuracy. Manual processes and outdated systems can add another layer of complication and hassle to regulatory reporting.
Maintaining ESG compliance
Environmental, Social, and Governance (ESG) compliance can be hindered by inconsistent reporting standards (both across industries and jurisdictions), complex, ever-changing regulations, and the huge quantity of data usually housed across different systems that need to be collated and managed.
Cyber Security
Cybercrime threats are continually evolving, with targets as varied as governments, hospitals, banks and individuals. The labour shortage of cybersecurity professionals coupled with the need for continuous monitoring and updating of security measures means maintaining cyber security is an ongoing job and big risk for businesses.
Governance, Risk and Compliance
Stakeholders demand high performance and high transparency against a backdrop of ever-changing regulations and enforcement, as more and more third-party players enter supply chains. Connecting and integrating governance, risk management, and compliance processes is necessary but complex, needing coordination across different departments and continuous monitoring.
Horizon Scanning
The pace of regulatory change is breathtaking – in 2017 Thomson Reuters Regulatory Intelligence captured 56,321 regulatory alerts from more than 900 regulatory bodies worldwide, averaging 216 updates a day. Consequently the amount of time businesses must spend identifying and preparing for emerging regulatory changes is significant.
Regulatory Data Management
The volume of data businesses are required to keep as well as the need for real-time updates means managing and maintaining accurate regulatory data can be challenging.
Regulatory Risk Calculations
Many organisations, not just those in regulated industries, are required to do and share risk calculations with regulators. Calculating regulatory risks satisfactorily involves using complex models, which also require specialist expertise and robust systems to ensure accurate, timely reporting.
Regulatory Landscape Applicability
All organisations must be clear on what regulations they have to abide by to operate compliantly; the challenge for multinational organisations is to be clear and compliant on which regulations that apply to them in each jurisdiction as well as at the corporate level.
Regulatory Change Assurance
Adjacent to horizon scanning for changes in the regulatory environment is ensuring compliance with new regulations when they come into force. Regulatory change assurance requires a lot of time and effort: horizon scanning, translating new regulatory requirements into updated processes, and training and re-training staff as things change.
Financial Crime (AML/KYB/KYC)
Anti-Money Laundering (AML), Know Your Business (KYB), and Know Your Customer (KYC) regulations require thorough customer verification processes, which can be time-consuming and costly.
Artificial Intelligence
Implementing AI for compliance comes with its own set of challenges like ensuring algorithmic transparency, avoiding biases, and meeting ever-changing regulatory standards.
Data Privacy and Protection
Companies must abide by complex data protection laws that change from jurisdiction to jurisdiction, manage consent and data subject rights, as well as secure the data against breaches. All these activities are non-negotiable and time and resource-intensive.
Regulatory Operations Workflow
When organisations must comply with multiple regulations and reporting mandates, it makes sense to streamline and integrate systems and processes where possible. However doing this is usually a major project or series of projects, complex and expensive to achieve.
Regulation to Controls
Translating all applicable regulations into actionable business controls requires a deep understanding of both the regulations and the company’s operations.
Trade Surveillance
Monitoring financial firms and their employees’ trading activities helps detect and prevent illegal and unethical trading practices including insider trading, market manipulation, fraud, money laundering, speculation and unsuitable investments. For trading institutions, submitting to trade surveillance is a non-negotiable aspect of doing business.
Digital Identity
In today’s business environment so much is done digitally. Services that offer authentication and verification of digital identity must be secure and comply with all applicable laws and regulations. Keeping up with consistently evolving technologies, the risks associated with holding and processing digital identification documents, and constant updates to regulatory requirements mean this is an area fraught with risk.
Customer Conduct
For some organisations, managing customer conduct is a regulatory requirement. This involves monitoring and ensuring compliance with conduct regulations, which can be complex.
Tax Compliance
Being tax compliant has several aspects: navigating complex tax regulations; ensuring accurate reporting of taxes and arranging payment of all applicable taxes. This is especially challenging for multinational companies or entities looking to break into new markets and therefore start operating in new tax jurisdictions.
Supply chain and third party risk
Global supply chains are becoming ever more convoluted. The reputational risk to brands with non-compliant suppliers is great. Ensuring third party suppliers are not committing illegal or unethical acts during their business is critical.
So how do we do it?
Whatever your goal, these are the secret weapons we bring to the table:
We sift through an average of 31 applicants to find just one Business Discovery Agent (BDA). Everyone we bring on board goes through two weeks of intense training, focused on the GRC tech space, including InsurTech, CyberTech and RegTech, giving them solid knowledge of what keeps these specific buyers up at night. They then receive on-the-job training and 1:1 coaching for the next 14 weeks through their probation. We take pride in looking after everyone we work with – having a happy, motivated team means better results for our clients.
The Gungho database is unique, proprietary, constantly cleansed and exclusively populated with risk & compliance decision-makers. As of June 2025, it holds verified details of around 800,000 contacts in 210 jurisdictions. We never buy lists; we build them ourselves; we have the expertise in-house to research, find and verify relevant customers across the globe, so our clients don’t have to.
Our unique shift patterns and office locations allow us to call across all time zones so we can make sure no stone gets left unturned when it comes to lead generation. Supporting many languages and understanding the nuances of the local markets means that wherever your prospects are we can reach them.
When an organisation starts working with us, we spend time calibrating, testing and tweaking the campaign based on the responses we’re getting from risk & compliance tech buyers. We keep our clients updated with weekly calls and reports, and work with them to land on a rock-solid, stress-tested go-to-market strategy. At the end of the calibration period we move forward with the strategy, confident it will work because we’ve tested it in the real world with real buyers.
We understand your buyers. That’s why we’re proven sales partners for B2B technology vendors tackling challenges around risk, compliance and resilience.
Extend your sales reach
Energise your marketing and turbocharge your growth.
Harry Whitewood
Head of Business Development
How we have helped businesses succeed
Exiger
After working with Exiger, Gungho have gained a good understanding of their customer base, audience, and their products. Gungho has received feedback from Exiger that the quality and volume of the meetings booked are both impressive.
"I would HIGHLY recommend Gungho to anyone looking for 3rd party meeting generation."
Navex
Gungho was able to secure attendees to events run by Navex as well as appointments for their ever-growing sales team.
"Working with Gungho was a bit of a no-brainer, they have the right profile of prospects to call and have the specialist expertise to engage in complex conversations with senior decision makers responsible for risk & compliance."
CDS
Gungho has helped CDS expand into new regions and provided high quality appointments weekly.
"We received the results we were looking for – quality appointments, goals met weekly, and prospects that attended the calls. The bonus is that it has been a great working relationship, too. Everyone is a joy to work with and we couldn’t ask for a better outreach team!"
Hercules
Andy Fenton has used Gungho four times across different organisations. Here's why he keeps coming back.
"I've used Gungho a number of times, and the reason I've gone back to them again and again is because they are the most successful outbound agency I've ever used. They contribute a level of expertise and understanding of the key marketplaces that we're after that you don't find anywhere else."
LexisNexis
LexisNexis came to Gungho in 2023 to help launch ‘Nexis Diligence+’ as Gungho can help generate leads and kick off conversations about the new product. LexisNexis has seen large names filling their pipeline from Gungho’s outreach and have seen an average of 45% opportunity rating from the appointments they receive.
"We found that Gungho delivered more meetings than our internal SDR type resources, approximately double the amount of appointments, especially when reaching out to brand-new prospects."
Dow Jones Risk & Compliance
Dow Jones Risk & Compliance is a global provider of third-party risk management and regulatory compliance solutions. Their services cover critical areas such as anti-money laundering (AML), sanctions screening, and due diligence, offering businesses the tools to mitigate risks associated with their global operations.
"In the same way that we specialise in what we do at Dow Jones, you specialise in business discovery for companies like ours. To me, that is why it makes sense. You do your thing well, and we do ours, and together the combination works really well."
Typical challenges we help our clients solve
Does your sales team need more high-quality leads?
Support your sales team and keep them busy with a consistent flow of quality, vetted leads. Right at the beginning of your campaign, we’ll agree on the number of leads we’re aiming to generate, and more importantly, what a sales qualified lead looks like for you. We’ll also target buyers on your ‘Most Wanted’ companies list.
- Do you struggle to follow up with leads quickly?
- Is your in-house sales resource minimal?
- Do you need rapid results?
- You know your Ideal Customer Profile and need to compile a prospect database
- You don’t have the capability or capacity to manage an outbound email campaign
Do you need more opportunities in your pipeline?
Keeping your pipeline well-stocked is critical to sustaining your business’ health. With our deep knowledge of the GRC tech buying world we help you understand the true size of your market, introduce you to ideal customers you may have never heard of, and partner with you to engage and nurture new opportunities.
Do you need to drive brand awareness in new or existing markets?
People can’t buy from your brand if they don’t know about it. We raise awareness of your business in your target markets through dedicated outreach activities, either digitally, over the phone or both. We hit multiple time zones, with native language speakers, so you never miss an opportunity.
- Do you need a partner who understands regional regulatory nuances and can support your sales team in local languages?
- You don’t have the time to nurture prospects effectively.
- Do you need help proving the market opportunity?
- Do you need support for a funding round?
Do you need to prove viability for a new product or start-up?
Whether you’re launching a new product or a start-up, stakeholders want to see proof of concept and feasibility. We can gather market intelligence tailored to your product or business, raising awareness of your business, generating demand and boosting your pipeline quickly.
Your secret weapon for sales growth –
our specialist database
Our proprietary database contains 800,000+ verified specialist technology buyers (FinTech, RegTech, CyberTech, InsurTech+) in 210 jurisdictions, working in 162,000 financial and corporate regulated entities.
Data enhancement
18+ years of B2B Tech Focused Operations and specially trained team
Client Target Accounts and Contacts
CRM Funnel
The Gungho Effect
Data directly from third party providers cannot be fully trusted. It’s the fact that our calling teams put in over five million touch points a year to maintain and use our data that makes our data work.
This means it’s always updated and relevant for our clients, removing the risk of expired data being used and enhancing the data provided by clients or third parties.
waiting period on email addresses as a provision for cleaning to take place
touch points weekly from our fully trained telemarketing team
emails sent weekly by our email marketing team
Event attendees
Market research
Qualified meetings
SQLs
Brand building
Explore our services
Multi-channel marketing
We combine the scale of email with the human touch of telemarketing – warming leads, building trust and converting interest into strong pipeline opportunities.
Email marketing
Keep your brand top of mind with targeted email marketing, set the scene for booking appointments, or generate sponsors and delegates for your webinar or live event.
Appointment setting
Our specialist telemarketing team turns cold contacts into qualified first meetings – creating real sales opportunities, building pipeline, and driving closed deals.
Ready to grow your business?
